Bonus Fund Raising concepts for your baseball field projects

"Develop Your Fund Raising Message"
Part 2

Secret concepts for getting money and support for your
baseball field projects


Marketing your program

Lessons learned as the president of the baseball booster club


In part 1 you learned how to develop your message used for fund raising... your reason for being.  Did you do that?

Here's the bonus ideas.  These concepts help you connect with donors who will help fund your baseball field maintenance projects.  These are the gems I learned and put into practice.  Enjoy!

Understanding the prospect – what really motivates these people? Who are they, what do they want, how do they feel, and what’s their biggest concerns and problems that we can help solve. What do they desire, what do they believe? Focus on his existing beliefs, feelings and desires and show him how donating meets the needs, requirements, and concerns he already has.

Tap into emotion of benevolence: the disposition to do good, good will, kindness, the love of mankind, with a desire to promote their happiness, to will or to wish, having a desire to promote their prosperity and happiness.

People want to be recognized.

People want to make a greater contribution, accomplish something important.

Motivator – exclusivity.

People fear not achieving their dreams.

Human buying behavior – the drive to bond.

Psychological triggers: feeling of involvement or ownership, hope.

Features and benefits
Write down features. Then go down the list and ask what benefit does this provide the donor? The benefits are points that should be included in the sales material.

Have three response options. Such as $50, $25, and $10. Studies show that three choices is optimum and the majority of people are inclined to pick the middle option.

What is the USP, reason for being, or big promise? My product helps whom do what better than any other product in the world by how?

Proven gambit. Start by talking about the reader – her needs, problems, concerns, desires – establish a connection then transition to donation. Another starter option is to start with a personal story or a personal message from the writer to the reader. My son used this when he did fund raising for his college team. He started with his personal story and let to a request to support his program. Each player’s goal was to raise $300. He raised over $3,000!

How to make this doubly effective:
1. Know who the readers is – tailor the request to the person if you can
2. Readability
3. Use serif typeface for body text, Sans Serif for headlines and subheads
4. Use 10-12 point, with 11 as one that is easiest on the eyes
5. Line length and line spacing: add a little more space between lines than the natural type set line spacing; line length – more like 60 characters
6. Heaviest and brightest visual elements on the top of the page
7. Order forms – narrower font, the area for handwriting should be large and allow adequate horizontal and vertical space for a person to write in
8. Single column in main letter, big side margins
9. Use left align, ragged right justification
10. Center headlines and subheads
11. Indent first line of a paragraph and/or add extra space between paragraphs

About content – contributors pay attention to how an organization spends the money. They want as much as possible to go to work, not overhead.

More than 90% of direct-mail readers turn to the P.S. in a letter first – use these few lines for turning it into a quick fund raising donation.

Potential donors want benefits for their money: the benefits one feels from helping others. Benevolence. Pride – “I helped build that school.” Power – “I can help elect a candidate”. Belonging – “I’m part of a special group that understands the need for youth programs.” Fear – “ I am helping overcome something that is harming the environment.”

Don’t make the fund raising letter self centered! Use ‘you’ vs ‘I’ in ratio of 7:2. Consider inserting a coupon (7-11, restaurant, etc.) include a testimonial, include tax deduction or receipt info.

Always send a thank you immediately to donors. Not a form letter, but something addressed and signed individually.

Include a deadline, where to send, who make check out to. Personalize the fund raising letter. Tell them how much you hope they’ll give. Explain what you are doing and why you are writing to ask for support. Talk about the cause and your commitment to it. Invite donors to participate. Tell them the amount of money that other people are giving to give them and idea what you need. Let them know what the money will buy.

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