Let's get right down to the nuts and bolts here.
If you are going to do anything to advance your sports program, you need money.
And forget about a crack team - you're it.
Hey I’m Jim Reiner, creator of the fundraising fast formula. I created this webpage to talk about you and your specific situation...
If you’ve got a baseball team or youth sports program... and you need donations... and you are looking to take it to the next level in fundraising, then this is a great day to be you!
The formula I’m going to show you is almost like money in the bank. At the end of the day your baseball or softball program is either growing or stagnating. Your energy and enthusiasm is critical... Either it is growing or you’re getting the life sucked out of you.
Many people just like you have used this information. So, here’s what I invite you to do:
OK. Time to dive in. You are about to upgrade your efforts. Read, take notes, as go through this page.
So how do you do fundraising that
gets you the donations you need for your
baseball or softball program?
The goal of this workshop is to show you the critical things you need to do to… for the objective that is right for you.
The first lesson will focus on the first core strategy that most successful fundraisers do when you are just starting out or even if you have already done fundraising.
There are stories out there about folks who raised tens or hundreds of thousands, even millions of dollars.
But, this is not a get rich quick gimmick. It’s a formula that requires some real work, but has been proven over and over by myself and others. It works in many different businesses, organizations, and programs, not just youth sports.
It comes down to one word – impact.
So the question here is: what does meeting a fundraising goal do for you?
Is it freedom in a way? Yes, it is freedom, so the youth in your sports program can reach their fullest potential.
It gives you the freedom to upgrade tools and equipment.
I love what I do
and I get to have all the benefits that go with that.
In this first of 4 lessons, I teach you about successful fundraising... and how to grow it.
Today some ask me
how to start something like this.
How did I do it?
It’s a magic thing. A critical lesson.
Anyone can do it, you just need to decide to start.
I figured out how to raise the money and get the discounts to do a 3 day field renovation. All I personally owned was a shovel and a rake. I was not a professional landscaper.
So, in June I visited the local AAA Oakland A’s sports turf manager to get up to speed on what it takes to build and maintain a competitive baseball field. I also got some good leads on the materials I would need.
In a little over 2 months I got educated fast to put together a plan and figure out how much money I needed to do it.
It was a small start, but it grew and maybe I could get better success next year.
There were so many things this high school ballpark needed, and it would take tens of thousands of dollars to do it. But I knew nothing about fundraising for such a big job.
I needed money for this baseball field project. I got another idea to call the top 25 businesses in the city and ask for donations.
I was scared to ask for donations and I did not want to seem like a slimy used car salesman begging.
That’s when I came up with idea for approaching fundraiser just like the master direct marketers approach making sales.
I needed to master - in simple terms - the approach that gets attention, tugs at emotions, provides proof, and asks for the donation.
Back then I had a hard time believing anyone would donate to my cause when I asked.
I remember the first time I got a donation. Privately, I was stunned.
But, I had just stepped onto the train to fundraising success.
Now I know that it’s the first dollar that is the hardest to get and is also the most important because it puts you in the game. I just got very motivated and discovered that I could do it again and get better at it.
A few months later I took what I did the first time and made some changes and helped collect more. Repeated this year after year.
That one in the spring of 2004 did $33,000 in just over 3 months. This completely changed everything... My son’s game, his team, the school, even my family and my life.
And most importantly, at the time, it gave my son a good chance at making a college team and a legit chance at a pro team.
How quickly my thinking
The high school baseball team needed money for the team uniforms, equipment, field upgrades, and a whole slug of fees that go with playing at a competitive level.
And we did a fundraiser that generated $33,000. It was a crazy ride. But no matter how big it gets, the most important fundraiser is the first one.
The one that did $3,000 in donations and discounts because it showed me what is possible and got me jump started.
This is for you.
This is not about luck or hope, but having the right formula and putting it to work.
So what’s the secret sauce? How do I go from $1500 to $3,000 to $33,000 to $70,000 and more?
It’s the fundraising fast formula. It gets results.
People get freaked out about marketing or sales. They say, “I suck at sales.” Or they say, “I’ll get someone else to do it.”
If you have a great baseball program or other youth program, then you owe it to your players, your students, and your family to market it effectively and get the donations you need.
Focus on the benefits the donor will receive from supporting you.
It used to be it worked like this:
A young man would knock on your door and ask you to donate money so he could go a wonderful trip to Disneyland or spend the summer in Cancun.
And he’d be all smiley and ask you to buy a candy bar for $10 to help him out.
All the while maybe trying to make you feel guilty for not supporting this smiley young man in front of you.
That’s the old way.
Now a-days people see through that kind of fundraising and find no reason to help a young person go have a wild vacation somewhere when we also see irresponsible young people all around us causing plenty of problems in our community.
It makes no sense.
That old approach is not effective. Today fundraising needs transparency and authenticity.
Focusing on the benefits the donor will receive from supporting you does this. Think of it as developing a partnership with your donor drawing on the emotion of benevolence.
So, the key in this lesson is focusing on the benefits the donor will receive from supporting you. It is primarily about a benevolent feeling of being involved.
Instead of saying, "we need to raise money to buy new baseball bats."
Change the focus to the donor.
Say something like this, "your donation of $25 or more will help a team of 14 players improve their hitting in practice and in games."
Focus on how the donor helps make a positive impact.
My next lesson is about 3 case studies and tells you how it transformed their program. You have learned to focus on the benefits your donor will receive from supporting you.
Now add the mental triggers to your
These exist in everyone and impact decision making to make a donation. There are dozens. Here are 6:
So how does all this help you?
You are probably in one of 4 categories.
Now if you fall in to one of those categories or if you want to just help others trying to do their fundraising, then the next lesson is for you.
It is about 3 primary types of fundraisers where you can get going.
I studied marketing for 11 years all over the US in many industries and saw that the essentials of making a sale is pretty much the same for getting a donation with one important twist.
I will also show you the magic of fundraiser stacking and how you get better as you go from one fundraiser to the next one.
So be sure to find out in lesson 2.
Right now I want you to think about this:
If you find this useful, share it with your friends. And start a conversation with those who might be helping you in your fundraising. This will help you be even more effective and successful.
When you start something like this, some are skeptical. Some have tried before and failed and didn’t stick with it. If you take nothing else from this, there are people like you and me who are ready to step into success.
And you can do it in a way that works best for you. When you combine the right formula with hard work, the sky is the limit.
I’m not telling you how far you can go. I just want to help you make a big positive impact for you and your organization and your family.
See you in the next lesson.
The Fundraising Fast Workshop