(and what comes next)
Hey I’m Jim Reiner, creator of the fundraising fast formula.
Others have used this info from little league to high school and college baseball and softball teams to a whole variety of church and neighborhood charity groups.
In this lesson I
will teach the core
of the fundraising fast formula.
It’s a proven formula used by dozens to start and grow their fundraising. This is how you start and this is how you grow. Get momentum.
If you missed the first lesson then go check it out now. Go read it and come back here. I’ll be waiting for you.
In this lesson I show you 3 fundraising campaigns. You could call these small, medium, and large based on effort and results.
These will help you find the one that is the right fit for you right now. And I’ll show you how to stack them so you get bigger and stronger.
So follow along and take notes. Either you:
No matter which, this brings out the freedom of purpose in helping others.
There is a broad spectrum of people in this.
On one end is a church trying to put together a softball field in the community and on the other end is a division 1 college baseball team competing for a regional title. They all need funds for their program.
I started out desperate and I am in this now to make the biggest positive impact I can make. Doing good and making an impact.
It’s a lot easier to make an impact when you have money and dollars are rolling in.
Now there’s a danger or down side
A lot of people depend on what I call ‘hope’ fundraising. If you are in a shipwreck, hope can help you stay alive.
But in fund raising you need a plan. I see some people work and then hope someone will donate. Well that is not real life. If you get no donations, you fade away.
The cure for slimy, hype marketing is a well structured fundraiser. You might be really creeped out about cold-call marketing or being a slimy hyped salesman.
But, if you don’t get the marketing worked out, you wont have a successful fundraiser.
Your program has a contribution for your community and for your athletes, so step up and raise your game. You owe it to yourself and to the youth in your program.
Share what you are doing. Market effectively.
I hope you join me in the fundraising fast formula program. But remember there is magic in a fundraiser fast because you get immediate results and can make an immediate impact.
Maybe you can't raise as much as you hoped for...
That’s why you need this foundational training and discover the basis of every successful donation.
It’s simple. I studied the best of marketing for years all over the US in many industries and saw that the essentials of making a sale is pretty much the same for getting a donation with one important twist.
Maybe you’ve had a moment like this in your life.
A month later I started another fundraiser. It too had a humble beginning. Six donors. It was about getting momentum. I sold 5 vinyl advertising banners. I learned the true mastery of what it took.
I also have known a lot of people who try to create the perfect fundraiser and end up with many delays and then suddenly the whole baseball season is over and finally they are ready to start. Too late. Fail.
Spring 2004 I started a fundraiser for a high school baseball team with a variety of outreach campaigns. I was nervous. I put in a lot of work with a volunteer team. I did not have to wait long.
The first week we brought in over $3,000.
Within a month we had over $10,000, and by the end of month three we had over $33,000.
This gave me, and even better, the high school baseball program immediate success, confidence, and momentum.
As I look back, what gives me most satisfaction is that a better playing field led to better player performance. Two were selected in the MLB draft. Five went on to college baseball on scholarships.
Now hundreds of organizations have used my material and brought in many hundreds of thousands of dollars of donations in cash and in kind.
And to think of all those people they have been able to help. These are ripples of positive impact that spread.
There are huge results as they make investments in the people of their community. They are truly heroes. And I get excited about people doing their first fundraiser.
So how do you start from scratch and build a program-changing fundraiser. In this lesson I show you the 3 examples that can become a framework for your fundraising.
The first example is for a small organization just starting out. You can start with a simple letter. Gather a small list of potential sponsors. 10 is ok.
Next, get this letter in front of them via Email or a postal letter or in person. In person is best. Other techniques should have an in-person follow up if possible.
Put together a simple fundraising letter. Go review lesson 1 if you have not already seen it. Use simple content. Then ask for the donation.
Next is a medium size fundraiser.
This could be for you if have already done fundraising in the past and perhaps have a list of contacts you have already worked with.
This fundraising approach uses a variety of methods each designed to make progress in reaching bigger fundraising goals such as $30,000.
For example, you can use letter writing, door knocking, online, and individual as well as group activities.
This multi-faceted approach gets the players involved, the parents involved, and works the fundraising from many angles.
You can have community outreach, personal visits to local businesses, letters to past supporters, and a variety of other efforts like car wash, rummage sale, bake sale, coupon sale, etc.
Remember, lesson 1 showed you how to get going on the fundraising journey and how your life and program can change for the better.
Here in lesson 2 we are looking at how a multi-faceted approach can transform your sports program’s fundraising. Then in example 3 you will discover what can be involved to get a grant of as much as $75,000. Read lesson 1 if you have not seen it.
Now with your fundraiser, you need to have a definitive end date for collecting donations. Do not leave it open ended. You should see a big spike in donations at the end of the time frame. You’ll find out more details in the fundraising fast program. Commit to getting it right.
Now we covered a lot today, but I want to share one more thing. I would call it fundraiser stacking.
You can do all three types of fundraisers at the same time or stagger them out over time. Donations can increase 10 times what you get in the single letter fundraiser alone.
New ideas lead to more fundraisers. Your only constraint will be your own time to do this.
Your first fundraiser will not be your last. Why not keep doing it over and over and getting better at it?
If you are
reading this, you are probably
in one of 4 categories.
These 3 kind of fundraisers can fit into any of these categories. Maybe you get the biggest donations ever or maybe you are just getting started.
Don’t take too long thinking about this.
Get going. Move quickly.
The most successful fundraising months are Oct-Dec and Feb-April. The best month is Dec.
You don’t need to do all of this at once. Take a deep breathe. You need to find your path.
If you find value in this, please share with 3 others who would benefit. This will seriously change the course of your organization and its youth sports program.
Next I walk through a fundraising blueprint with you. If we meet 3 years from now tell me how your organization and your life would change by doing a successful fundraiser.
Leave a comment, I love to hear from you.
Tell me how your organization and life would change by doing a successful fundraiser: