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How to Bust Through Funding Barriers -
Part 2
April 18 , 2007  --  Issue 9
Better Fields for Better Play
Jim Reiner

From my experience as a past president of a baseball booster club, there are two things you need to do to bust through fund raising barriers. 

In part 1 we covered the importance of answering this question, "what is my reason for being?"  This helps you answer questions like, "who are you?  what do you do?  why should I support your program?"

Today, in part 2, we'll look at the second thing you need to do:

2. The next most important point in your fund raising message is to be very specific about what you are going to use the money for. 

Tell people exactly how much you need and how you are going to use it.  Don't just say, "I need money for my baseball program."  Instead say, "I need $300 for a new fence, $510 for dirt to make the field safer and more playable, and $210 for field maintenance equipment."  You'll get a better response.  Guaranteed.

Here's a real world example.  A team needed to raise money to cover travel, food, and lodging expenses during their spring season.   A generic letter was created for the players to use.  Players had a goal to raise $300. 

Those players using the generic "please donate to support our program" raised about $300.

One player customized the support letter and included specifics about money needed: locations of travel (city and opponent team), how they'd travel (passenger vans), need for lunch/dinner (simple fast food), and type of lodging (bunching up in a hotel or staying with host families). He even included personal info about the position he played and some of his own needs (sunflower seeds, gum, gatorade, new glove).

The customized letter with specifics raised over $3,000.

Being specific along with a good 'reason for being' taps into the emotion of benevolence and really motivates people.  People want to make a contribution that counts.  Not just for another box of baseballs, but to be part of something bigger with a lasting accomplishment. 

Of course you should also acknowledge support by advertising or promoting their support and with a thank you letter.


Have fun!

Yours for better play more often,

J. Reiner

Jim Reiner
Publisher, Editor, & Groundskeeper
The Ultimate Baseball Field Renovation Guide

If you missed part 1 - developing your fund raising message to bust through funding barriers, click here.

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